It can happen they stay for a while, it can happen they change quickly. The short version is that it's algorithmic… We use a variety of factors to try to pick a good featured snippet. Secondly, featured snippets tend to dynamically change, disappear and appear again over time based on the many dynamic ranking signals and algorithms:
#GOOGLE SNIPPETS HOW TO#
How to optimize for featured snippets?įirstly, it is important to understand that you cannot directly tell Google to use your content for a featured snippet – it’s up to the search engine to decide which pages are eligible for the featured snippets and which are not. Optimized for voice searchįeatured snippets are used for voice-controlled personal assistants like Siri, Cortana, Alexa, or Google Assistant.Īccording to the Backlinko analysis, more than 40 percent of voice search answers come from Google featured snippets.īy optimizing your pages for them, Google can use your answers for tons of search queries – resulting in higher brand visibility as well as higher authority in your niche. The number of clicks that can be obtained from the featured snippet depends on the intent behind the search query as well as on the original position of the page that is used for the snippet.įeatured snippets tend to have very low CTR for “ no-click searches” – the search queries in which the user just wants a quick answer to his question and has no intent to actually click on any search result:īy optimizing for featured snippets, users can be much more familiar with your brand and consider you as an authority in your niche. This led to heated discussions in the SEO community about whether or not is it even worth optimizing pages for featured snippets – since not all featured snippets increase the overall CTR of the included page, quite the opposite. Featured snippets count as one of the ten web page listings we show…. This declutters the results & helps users locate relevant information more easily. If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. Instead, the result may appear rather at the beginning of the second page: In January 2020, Google announced that it will no longer display the web page in the first SERP if it is already shown in a form of a featured snippet. Unfortunately, this changed when Google released a “ SERP deduplication” update.
In the past, pages that were used in the featured snippets were also displayed as a regular search result somewhere within the top 10 ranking pages in the SERP.īecause of that, any page that was elevated into the prominent spot as the featured snippet (also called “ position 0”) got a huge traffic boost since it was displayed twice in the first SERP. Pages that are displayed as featured snippets may get a higher number of clicks than regular search results – except it is not always the case. This is especially important for pages that are ranking at the top 10 search results for a particular keyword – just not high enough to get decent traffic from Google Search.īeing displayed in a featured snippet is a much faster way to get ahead of your competition in the SERP since you don’t have to directly compete with them. Boosted rankingsĪ featured snippet can help you quickly outrank your competitors and get you at the top of the SERP as the #1 search result. Why are featured snippets important in SEO? 1.
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